…a blogger need only add a teensy bit of code by one of several different simple methods, and posts will automatically (by Javascript) display Cent-Up’s monetary “Like.” As for readers, after a one-time sign-up, they will be able to put their money where their eyeballs are, as little as a few cents at a time, by clicking the button wherever it appears on whoever’s site it turns up for them. Cent-Up collects the proceeds, takes 10%, and divides the rest 50-50 between the author and one of (as of this writing) “seven great charities” serving “public radio, art for people with disabilities, music education, fighting sex trafficking, breast cancer, education access, and helping impoverished women.”